Technology

Online Marketing Strategies Worth Employing

Posted on Friday, October 7th, 2016 at 10:06 am

Are you looking for a new marketing approach for your business? Nowadays, social media is the most recommended platform for advertising. For the past couple of years, companies have started searching for “Social Media Managers” because of the increasing popularity of digital culture. If you are considering investing in online marketing this year, here are a few suggestions that may help in your venture:

 


Facebook, Twitter and Google Ads

These are the most common tools that advertisers utilize in their campaigns. However, it takes precision and awareness to run a successful ad. A good online marketer knows how to attract viewers’ attention to click on the banners. Choosing the right words, selecting the ideal demographic, deciding on the duration of the campaign – these are all factors to consider before creating an ad.

Setting up an online ad in these platforms shouldn’t be difficult. YouTube is owned by Google. Using Google AdWords (Google’s advertising platform) makes it easier for advertisers to customize campaigns on both social networking sites. The same could be said about Facebook and Instagram. Thanks to the high user demand in social media, buying ad space in their websites are made user-friendly.

Online Contests

Companies do a lot of online contests, especially if they are promoting a product or event. Online contests can vary from a photography competition, sweepstakes or just a regular giveaway. In addition to exerting positive brand image through customer interactions, online contests help promote brand awareness to consumers who may be outside of your target niche.

To promote these contests, you can decide on whether to simply send out a newsletter or purchase an ad in Facebook, Twitter, Google or platforms you prefer.

SEO/SEM Marketing

These are probably the most highly recommended marketing tools of the digital age. Search engine optimization (SEO) and search engine marketing (SEM) are two factors that are responsible for the majority of our online Facebook and Google ads. They give marketers a more direct and personal approach in advertising toward desired targets. Have you ever wondered why the ads in your social media sidebar (or “sponsored ads”) look similar to the pages you browsed recently? Those ads are specifically targeted on you intentionally.

Tracking users’ search behaviour is one of the many processes of SEO/SEM marketing. The Google Keyword Planner is a proven essential. As a marketer, you can monitor and analyze the search trends based on the keywords that users type in and the location of where these searches are occurring. This tool is available as a part of Google AdWords.


Experimentation is key to finding the right online marketing tool for your business. You’ll never know which one works until you try it. As with all marketing strategies, you have to constantly innovate in order to succeed in relating with your customers. If you can implement these marketing tools listed above with a strong advertising strategy, you are on your way to creating a successful campaign.

 


 

 

J. Tjoandi | The Edge Blog

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